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Mercedes Benz of U.S.A â€œThe Best or Nothingâ€- Mercedes Benz Essay Mercedes Benz is one of the most recognizable names in the world. If you mention car, luxury, dependable, performance and â€œThe Best or Nothingâ€, the first name it comes on your mind is Mercedes Benz. History of Mercedes Benz is the greatest out there, but I am going to focus on the Mercedes Benz USA, also known as MBUSA. MBUSA is a division responsible for distribution and marketing of Mercedes Benz products in the U. S. The headquarters of MBUSA are in Montvale, New Jersey. There are two dealership locations of MBUSA in northeast Ohio, one in Willoughby and the other one in Bedford. Also included in their division are Maybach, Smart and Sprinter. Although founded in 1965, MBUSA started importing Mercedes Benz in 1952, and the iconic car that started it all was 300SL Gullwing. It was founded under Max Hoffman; the current CEO of MBUSA is Steve Cannon. Other key personnel at MBUSA are Harald Henn CFO and VP, Inigo Mazquiaran GM of Corporate Finance and Joachim Schmidt Executive Vice President of Sales Marketing for Mercedes-Benz. Over the following years, MBUSA grew into a nationwide organization, now employing over 1500 people. The company also has 356 associated dealerships that employ 21,500 people themselves. MBUSA operates in the Car Dealership industry, in the distribution and marketing division of car sales industry to be more specific. With 305,072 passenger vehicles sold in the U. S. in 2012. SWOT Analysis Strengths: 1. Mercedes Benz has a strong brand value and global leader in premium cars 2. Leader in innovation i. e. 1st to introduce diesel engines, fuel injection and anti-locking brakes Weaknesses: 1. High maintenance cost of Mercedes Benz car 2. High prices compared to competition Opportunities: 1. Developing hybrid cars and fuel efficient cars for the future 2. Fast growing luxury automobile market increased income Threats: 1. Ever increasing fuel prices 2. Intense competition from global automobile brands
ADVERTISING - Essay Example
Failure to come up with a well-planned advertising strategy could cost the company lots of money.
Advertising contribute a lot to the economy. Advertising is now a 250+ billion dollar industry. Advertising is a substantial part of the income of mass media. Advertising creates jobs in the economy. Advertising has been the ingredient that has made many firms successful. Disallowing advertising would cause failure of many of those firms. Failure of firms hurts the economy (Taylor). On the contrary, successes of business enterprises have a positive impact on the overall economy thus creating more jobs. Advertising has become the prime source of marketplace information for consumers (Taylor). Many readers are grateful for advertising because it lets the vendor speak directly to the consumer about the product, without the editorial filtering evident in most reviews and resource articles (Hegener). Paid commercial advertising can be viewed as a gesture of faith in the readers ability to weigh the arguments provided and to make an informed decision. Many readers purchase magazines specifically for the advertising they contain, and travel, hobby, computer and fashion magazines are only a few categories where advertising routinely makes up a large percentage of the overall content (Hegener).
However, todayâ€™s advertising field is like a jungle, advertising media in any form are being bombarded with huge amount of advertisements. In order for businesses to attract a customers attention to their particular advertisement, the ads need to be eye-catching and perhaps make use of the psychological effects of color (Advertising). One main disadvantages of advertisement is that consumers may tend to be more familiar with a whole brand, as opposed to individual products (Advertising). Moreover, the process of advertising has made the consumer associate values with products that may not have a real connection to them - for instance, Nike has always
Write something about yourself. No need to be fancy, just an overview.